Currently: Branding DIE GROSSE 2020→2021. Past (selection): Rebranding RLT (read the article),  DIE GROSSE 2019.

Books and Brands. Period.

Tipogris takes care of typography, writing, and good design. For high-quality books and publications. For brands with values. For strong identities. For cultural institutions and industrial corporations.

Why? Because there’s something good and something true in everything, waiting to be made visible by a precise branding. Because carefully crafted design systems can make the world a bit easier. And because there’s no better means to this end than language and type.

»No matter if art or design—it just has to be good.« (Anton Stankowski)

Copywriting & naming for the German Type Foundry, Identity Letters, provided by Tipogris Books and Brands. Animated Trailer for the copywriting project. Captioned: “People have identies. So do typefaces. Fonts matter because identity matters. Identity Letters: We create the fonts that suit your type.”


Copywriting & product naming for Identity Letters

Identity Letters was launched in December 2020 by graphic and type designer, Moritz Kleinsorge. A young boutique type foundry based out of Germany, close to the Dutch border, Identity Letters produces fonts to the highest conceptual and technical standards and offers expert-level type services.

Tipogris has provided extensive copywriting for the entire website (with about 11.000 words at the time of launching) as well as product naming. We paid special attention to the licensing system, Identity Letters’ unique selling point. These sweet & easy licenses make purchasing fonts a piece of cake—we communicated their benefits in clear and vivid words.

We’re delighted that is now up and running. Congratulations to the foundry team on launching this shop! Take a look around on the website and you’ll surely find a font that suits your type.

DIE GROSSE 2021 mit umschaltender Kalenderdarstellung 2020→2021. Gesamtgestaltung: Johannes López Ayala / Tipogris Books and Brands. Dreiecksständer-Plakate in Düsseldorf für die Ausstellung im NRW-Forum und dem Kunstpalast Düsseldorf mit Motiven von Fritz Josef Haubner


DIE GROSSE 2020 → 2021

Once more, Tipogris is honored to be responsible for branding & CI of Germany’s largest artist-organised art exhibition and one of the major annual art events of North Rhine-Westphalia. And once more, the redesign is inspired by the artworks of the recipient of the Artists’ Art PrizeFritz Josef Haubner.

The 2020→2021 exhibition is expected to take place from June 19 through Juli 25, 2021.

Further information:

Tipogris Books and Brands. We design publications and branding systems. Sometimes offbeat. Always with precision.
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